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Research papers

Media habits and attitudes of physicians in Sweden

F. Hoffman-La Roche & Co. AG has assigned AB Marknadsforskning (Sollentuna, Sweden) to study the relative Importance of existing media reaching doctors in Sweden, especially for drug communication. The study aims at a quantification of exposure of...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: J. Ortengren
June 1, 1973
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Citation

Ortengren, J. (1973a, June 01). Media habits and attitudes of physicians in Sweden. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-habits-and-attitudes-of-physicians-in-sweden


Research papers

Direct questions on reading habits

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
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Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits


Research papers

Direct questions on reading habits (French)

To know the behaviour of an individual by means of interview, questions can be asked either about his recent behaviour or about his habits. But if questions on habits are currently used in market surveys on consumer goods, they are practically...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Jean Michel Agostini
June 15, 1962
×

Citation

Agostini, J. M. (1962a, June 15). Direct questions on reading habits (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/direct-questions-on-reading-habits-french-